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Varuna Identity and Website


  1. digital media
  2. identity / branding
  3. print communications

Brand refresh and new website

It was time for a brand refresh for Varuna, The National Writers’ House, for many years a Blue Mountains institution for writers and lovers of literature.

Accordingly, the Varuna team and I also undertook the huge task of overhauling the website content and above all, design and functionality to best show off Varuna’s fabulous programs and achievements.

From Varuna’s Strategic Plan 2021-2014:

Significantly, Varuna is the only artist residency in Australia that is devoted exclusively to literature, and one of only a handful in the world. This focus has enabled the extraordinary creative output of many of Australia’s best writers. Each year, numerous literary prizes and accolades confirm the calibre of Varuna’s alumni. Varuna is now an essential part of Australia’s literary community.

Launch the website.

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