Your corporate identity is the sum of all the visual collateral which your business presents to its stakeholders. It's the thing that makes you unique. It's your fingerprint.

My favourite corporate identity story is about iconic American designer Paul Rand presenting his NeXT computer logo design to Apple CEO Steve Jobs. As he turned each page of the presentation booklet, Jobs' smile seemed to grow bigger and bigger until finally he reached the last page and asked Rand, "Can I hug you?" and Rand replied "Sure."

Rand would later comment, "You know you've made a good logo when your client wants to hug you."

Now, that's the kind of response we're aiming to evoke with every project.

So, if you're up for some hugs, give Red Egg a call.